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EDEKA | PROMOTION
The most German supermarket
In times of national crisis, small-minded xenophobia becomes more prevalent.
So, to remind shoppers how great variety is, we took the famous rightwing parole “foreigners out“ literally: We emptied an entire EDEKA supermarket, leaving only the German products behind.
It's a stark depiction of a world without diversity.
Our Job: Ideation
Jung von Matt/SPREE 2017
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