Ricola was Jung von Matt's founding client, but was unfortunately lost a few years ago. Then there was the chance in 2020: a pitch! And who won it? Havel. And who was happy? Jean-Remy. Very much so. And with what did we win? With a fat groundhog and a campaign that pokes a little fun at the latest, mostly rather silly back-to-nature trends.

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Our Job: Creative Direction

Jung von Matt/HAVEL 2021

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