Influencers tend to show off their #inspiring and #amazing lifestyle on Instagram. But what they're really famous for are their not-so-subtle #productplacement fails.

To promote the Sparkassen app “KWITT”, we initiated a #funny social media campaign where our “Kwittfluencer” parodied the most famous influencers on his channel: full of super #authentic pics, #deepthoughts, and a great deal of irony.

​

https://www.instagram.com/derbote_official/

​

Our Job: Concept & Execution

Jung von Matt/SPREE 2018

​

​